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AI and XR in Utility Customer Service: What Is Real Now

AvanSaber Research Updated June 2, 2026 1 min read

“AI and XR for next-gen utility customer service” bundles a real shift with a speculative one. The honest split: AI tied to the customer information system is delivering value now, while XR mostly helps the people who support customers, not the customers themselves.

AI that works today

Two patterns are in production at utilities:

The engagement layer matters here: Cayenta’s Silverblaze portal, Oracle’s digital self-service and Opower, and SAP’s self-service for IS-U are where these surface to customers.

Where XR actually helps

XR (AR and VR) on the customer side is mostly experimental. Its real near-term payoff is internal: remote-expert assistance for field crews and guided field service, where a support specialist sees what a technician sees and annotates it. That is a support function, not a customer channel. The field-work detail is in SAP augmented reality for utilities.

The takeaway

Invest in CIS-connected AI (chatbots and agent-assist) now, because it deflects calls and speeds resolution against real account data. Treat customer-facing XR as a pilot, and use AR where it belongs, supporting field and support staff. The broader CX picture is in customer experience in utilities.

Frequently asked questions

Is AI useful for utility customer service today?

Yes, in two places: customer-facing chatbots that handle bill, payment, and outage questions, and agent-assist that drafts responses and surfaces account context from the CIS. Both depend on a live connection to SAP IS-U, Oracle CC&B, or Cayenta CIS so answers reflect the real account.

Where does XR fit in utility customer service?

XR (AR/VR) is niche on the customer side. Its real near-term use is supporting the field and support staff (guided field service, remote expert assistance), not end customers. Treat customer-facing XR as experimental.

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